Creative solutions for your Radio Station

Script Brief

Submitted by: Name

Company:

Contact Email:

Client's Company Name:

Clients Website

Script Length:

Proposed Campaign Start Date:

Script Required In:

24hrs

48hrs

72hrs+

What is the Product or service being advertised:

What do we want people to do? What is the single most important thing the client wishes to achieve from a radio campaign? i.e. phone calls, web hits or sales – only ONE per ad

Why should they do it? Why are listeners going to respond to this commercial? Remember, One BIG reason per ad.

Who are we talking to? ‘All Adults’ is not acceptable! Be specific - try to describe a typical customer and relate them to the product.

Any other information. Stuff obtained from conversation with client: stories, ideas or strap lines. Even if you think it’s irrelevant, it could make a good ad.

Any supporting audio or imagery you would like to send?

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